Atlantis Selected to Lead the Communication of EON Emerald, the World’s Largest Emerald
The EON Emerald C.O. has selected Atlantis Luxury Advertising to lead the communication, positioning, and development of the global narrative for EON Emerald, the world’s largest emerald ever documented.
In addition to its communication strategy, Atlantis has already developed the visual identity, logo, and central brand concept for EON Emerald:
Beyond Rarity. Beyond Time.
The concept captures the essence of an extraordinary natural formation whose history dates back approximately 2 billion years, connecting its exceptional rarity with the immense scale of geological time.
Weighing 516 kg and measuring 131 × 69 × 42 cm, EON Emerald represents an unprecedented scale in the world of gemstones. It also features the largest documented rough emerald crystal, measuring approximately 25 cm, while the emerald specimen is estimated to be valued at US$650 million.
More than an emerald specimen, EON Emerald represents a convergence of nature, science, history, art, luxury, and innovation.
Through this partnership, Atlantis will be responsible for transforming EON’s history into a global narrative, building its positioning and communication for a new international journey.
A story that began 2 billion years ago. Now, it begins to be told to the modern world.
Learn more about EON Emerald:
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